Acclaim announced that in this wekeend we have 50% discount on all products in the item mall. I looked to see if there is something interesting to buy and surprise, 50 XP cards are priced at 5.000 coins ( that is normal). It’s a mistake or Acclaim doubled the price for XP cards? 10.000 would be foolish.10,000 is almost 100 euro and during this economic crisis who would give 100 euros for 50 XP cards? At least for Romania, 50 euro (5.000 coins) is a very high price, 10.000 coins would be exaggerated.
So what is the effect of these products, that were designed for entertainment purposes, when they are turned into virtual/realworld business areas?Economics 101 says that when there’s a demand, there should be supply. That is exactly what’s happening with virtual items in Acclaim case too.
WHY DO PEOPLE BUY VIRTUAL GOODS?
Vili Lehdonvirta (Helsinki Institute for Information Technology) identify some attributes of virtual goods for which people buy it.
- Performance (e.g. speed, hitpoints)
- Functionality (e.g. teleporting)
- Visual appearance and sounds (aesthetic pleasure)
- Background fiction (what role does the item have in the story?)
- Provenance (e.g. did a famous user own this item in the past?)
- Customisability (the ability to personalise the item)
- Cultural references (references to outside culture, e.g. Xmas decorations, national flags)
- Branding (virtual goods branded by real-world companies)
Anyone from here will still buy 50 XP cards at 10.000 coins/5.000 coins (50 % off) ?