“The value of a social network is defined not only by who’s on it, but by who’s excluded.” Paul Saffo
Acclaim started to experiment virtual social network with Twitter. Wiki page describe this services : “is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.”
Let’s make a comparison between two games companies and two games : Acclaim vs NcSoft , 9Dragons and AION. The difference is notice with open eye.
Community managers :
I like Sebastian aka Ayase replys ( Game Manager for english community ) :
” Thanks for wanting to help out 🙂 ” Thanks for the reporting everyone 🙂 ” yep, we’re on it! 🙂 “
For AION, twitter seems to work fine. Questions and answers. Growing and growing. But for 9Dragons seems to stagnate.Why to make a virtual social network if you don’t want to develop ? 9Dragons page has 1 tweet. On BluFlash twitter, he didn’t even bother to add for example…. 9Dragons promotion from yesterday 30% off experience cards and drop cards or whatever. Maybe the “lucky tricket event” from yesterday on Bardo should be added to 9Dragons twitter. Why is not? Why one entry only? For me it is hard to understand how Acclaim representatives thinks.
Poor communication on forum, poor communication on twitter. Sounds familiar?
Well, as many sociologists said : ” the future of social networking will not be one big social graph but instead myriad small communities on the internet to replicate the millions that exist offline. No single company, therefore, can capture the social graph.” It is just the game COs build up virtual network in virtual network. Really worth ? Yes, if you want ‘make-up’.
As a tip for Acclaim, when you want to build a virtual social network you have to drown up the opinion leaders first. They have follows so others will come.
PS : even you block my tweets, I don’t care, already got used to this kind of treatment. Become a habit.